How can we have something like “a startup culture” in our company?

How can we get new products to become fast-growing scaleups?

How do we reorganize ourselves for optimal execution and innovation?

Most companies are expected to screw up and die within the next two decades. They will be replaced by a new generation of disruptive startups and scaleups except for the organizations that learn how to disrupt themselves.

Starting new teams and scaling up innovation is more critical than ever. The key to success is applying different practices in different stages of the innovation lifecycle. What works for a new business does not work for a mature one, and vice versa. In this workshop, you will dive into the major good practices for business leaders and product teams, from the moment they have an innovative idea to the day they will scale it up (or screw it up). Everything depends on the lifecycle stage of the product or service.

Why Shift up?


The Shiftup Business Agility & Innovation Leader is a two-day workshop that teaches the principles and common practices of Lean-Agile business innovation. It is a combination of facilitator-led instruction, peer discussion, and team exercises. The workshop helps attendees understand how innovation works across the lifecycle of a business, and it makes them aware of their role in the creation and delivery of innovative products and services in continuously changing environments.

In two days, you will see that the basic unit for innovation is the strategic business model. You will understand how each business model evolves from exploration and effectiveness to exploitation and efficiency. And you will learn how managers, leaders, designers, and developers need to organize their work differently to create an organization that can reinvent itself continuously and that can scale tremendously.

The Shiftup Business Agility & Innovation Leader workshop teaches participants to apply Lean-Agile thinking to all aspects of business innovation. That’s why attendees automatically qualify to become an ICAgile Certified Professional in Business Agility Foundations (ICP-BAF).

Foundational Course

The aim of this workshop is not to simply review dozens of practices and buzzwords that will be well-known (to some participants). Instead, the goal is to take a higher perspective and achieve a foundational understanding of how all these tools fit into the larger picture of the innovative, evolving company as a family of business models with individual business life cycles. It is the perfect starting point for organizations aiming to achieve a coherent approach to a startup and scaleup culture within a corporate environment, with an equal emphasis on both disruptive and sustaining innovation.


In this workshop, participants will work in small groups to collaboratively complete exercises. They deepen their knowledge by discussing their findings with the instructor and their peers. And they play serious games to understand variations and possibilities for applying what they’ve learned in practice. The instructor is available full-time, leading the lectures, questions, and discussions.

The workshop makes use of digital materials offered through an app on smartphones and tablets (Android only, for now). Attendees are suggested to bring their own, but some extra devices will be available for shared usage. Additionally, the instructor will bring some physical, printed materials to support the discussions, games, and exercises.

Who should attend?

Who should atend
  • Coaches
  • Line Managers
  • Team leaders & team managers
  • Business leaders
  • Product designers & developers
  • Product managers
  • Project managers
  • Human resources managers
  • Consultants



Within these two days, following topics will be covered:

  • The Business Lifecycle
  • The Business Quilt
  • The Innovation Vortex
  • Purpose & Objectives
  • Performance & Metrics
  • The Innovation Funnel
  • Lean-Agile Principles


What do I get with this course?

The attendees will get the course workbook, 14 hours lessons and the ICA- BAF certification.

How do I obtain the certification?

There is no test, exam or formal certification for this workshop! After attending, participants may qualify to become an ICAgile Certified Professional in Business Agility Foundations (ICP-BAF). More importantly, they will be offered a path toward becoming a Certified Business Agility & Innovation Leader by starting and completing a journey to apply what they’ve learned in their organizations. This will be a certificate based on actual work experience, not workshop attendance! Participants will earn that certificate when their journey is completed (with a time limit of one year after the workshop).

Are there any prerequisites?

This workshop is not a beginner’s course for people who just finished their studies. We recommend some familiarity or experience with product design, product development, team management, business consulting, agile transformation, and organizational change.

May I obtain PDU’s / SEUs with this course?

With this course you are entitled to obtain PDU’s at the Project Management Institute (PMI) for the PMP y PMI-ACP certifications. as well as SEUs for the CSP of Scrum Alliance.

Upcoming Courses

Upcoming courses
Business Agility and Innovation Leader - Shift Up in Aachen (Germany), June 22nd-23rd, 2020

Trainer: Almudena Rodriguez Pardo

  • Timeframe: 9:00 a 17:30
  • Premises: The location will be announce a few weeks in advance.
  • Language: English
  • Registration: Kindly write a mail to
  • Course Fees:

          1200 euro + VAT

          Early Bird (until  May 24th) : 1050 euros + VAT

What attendees get:

  • Lunch and snacks.
  • Shift Up workbook,
  • Preparation and eligibility for the ICA- BAF certification
  • Course certificate of completion